
Today, every industry looks saturated, with competitors and competition; how one can survive in the fast-paced world. On YouTube, you can find many customer acquisition methods. Some work and some do not. But few people still make money. The reason why they make money is that they take advantage of the information gap. They understood the phenomenon of information gaps. When such successful ones discussed the idea with platforms and groups of people, they already knew many of them people didn’t know what you knew because many of them lacked the fundamental information.
Some argue that it doesn’t matter who knows and who doesn’t know; you pay more attention to traffic and rest your product and services. In reality, it is similar to collecting the picking up pennies and not generating real profit. Some people also believe that it is difficult to sell a product worth hundreds or thousands of dollars for just a mere information gap. But did you know selling specialized products on street stalls generates more money compared to mining on your home machine? It is also known as the information gap.
Many students provide services to fellow students, like assignments and other help; they also make money out of nothing. It is also the perfect utilization of the information gap. There is no difference between the best Amazon seller and the student who provides the services to fellow students.
The information gap is basically correlated with human nature. Everyone knows humans always seek ease and avoid difficulty. This is the big reason many people make money out of nothing, and some use these gaps to become rich. If people only care about their benefits, why do you not take advantage? It is easy and simple.
Did you know businesses spend money on advertising because they understand it will double their profit? Businesses with huge profits care about advertising. What they are broadcasting is to use the money and reduce the pain. Perform tasks faster, and do not wait to accomplish something. If you are not a big business, then many big brands also have various information gaps that you can take advantage. Most importantly, technology is not valuable; the only important thing is the information and thinking of people.
Historically, gold or Bitcoin prices fell many times and reached that level where people consider it worth zero, but those who keep their assets in their wallets and houses are enjoying the freedom. Because they know some information, which is also the information gap. While others do not consider it, now they missed the opportunity. But if you search in the historical context, you can find many people argue at that time these assets can’t go upward again.
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