Are you tired of spending money on B2B platforms and getting nothing? Did you participate in exhibitions to find more customers? Does your product page have low traffic? By reading this tutorial, you will learn about the secret method to attract more and more visitors.
To attract more customers, the first thing is to learn about the pain points of your product category. For example, if you are selling an industrial product. If the customers are not finding your products, it means you have a website that has no technical knowledge. If your website ranks on page 10, then all your traffic is diverted to other companies that are selling the same products.
Sometimes your website appearance does not build trust. If your website was built 10 years ago and with no technical knowledge, the visitors always close these websites and consider these companies untrustworthy.
It is also possible when customers are convinced with your website content but not converted into customers. This will show that your content does have many flaws, and it will not handle the needs of real customers.
Building up the strategy
If you create independent websites for each popular product, you have many advantages. You will know how many people are interested in your product. You can learn everything about your customers and surpass your competitors. By offering your product on other platforms, you need to pay the commission. But if you promote your product website, you will directly connect with your customers, see how many people are interested, and find out what the attractive features of your products are.
The two platforms, SEMrush and Ahrefs, help us identify the customer’s specific search terms. For example, enter the SEMrush and the domain name of the competitor, and pay more attention to the technical keyword. Similarly, on the Ahrefs search, the technical problems are relevant to your product.
The users who visit your website only stay longer when they find professional content that is relevant to their needs. Like PDFs, white papers, and videos. If you want to convert them into customers, give them case studies with pain points and convince them to take action or research more.
Your external links to other platforms are also the major factor in driving traffic to your website. Try to connect as many platforms that are relevant to your industry or products.
Verify strategy
- Use professional content writing; try to avoid very long content that has no impact on customers. Write content that solves the problem and link to your website.
- Today, many people use mobile phones more compared to desktops. If you are ignoring mobile optimization, you will miss a large number of customers.
- Hotjar helps you to create the heat maps of your visiting traffic, and you can learn about what the hot areas of your website are.
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