Roblox Wealth Formula: How Three College Dropouts Built a $70K/Month Game Empire — And Why You’re Wasting 3 Years Instead of Testing for 2 WeeksRoblox Wealth Formula: How Three College Dropouts Built a $70K/Month Game Empire — And Why You’re Wasting 3 Years Instead of Testing for 2 Weeks

 

This isn’t a story about one genius. It’s an entire wealth-creation ecosystem hidden inside Roblox — one that the mainstream still hasn’t noticed.

Three 20-Year-Olds, One Building, and Over $130,000/Month

Inside this seemingly ordinary apartment complex in Texas live:

Cole — Game developer ($70,000/month)

No college degree. No investors. No big team.

Ian — Cole’s twin ($25,000/month)

Created a game during winter break… which went viral.

Jake — Marketing company founder ($36,000/month)

Works with SpongeBob, and Nike.

Their shared traits:

No college degree
No tech background
No funding
No giant studio

Only one thing in common: They all built their careers on Roblox.

Roblox Is Not a “Kids’ Toy.” It’s the Next YouTube.

Numbers the mainstream ignores:

400 million monthly active users
1 in 2 U.S. kids under 16 play every day.
Average time spent is DOUBLE TikTok.
50% of TikTok searches from kids are “looking for the next Roblox game.”

In every digital revolution, the early adopters become millionaires.
Roblox is right now where YouTube was in 2012.

Step 1: The 2-Week MVP Test That Made Cole Rich

When Cole gets a new idea, he does NOT build the full game.

He uses a 2-week MVP test:

Time: 14 days
Build: Only the core gameplay and basic UI
Goal: Test 3 metrics

• Click rate
• Retention rate
• Share rate

If the numbers look good, scale. If not, delete and move on. This is not entrepreneurship. This is efficient entrepreneurship.

Step 2: The “3-Element Formula” for Viral Roblox Games

Cole shared the framework he now swears by:

Clickability (The Name Must Be a Hook)

If your game name isn’t clickable, nobody will even try it.

Examples:

“Adventure World ”2” — boring
“Bake the ”Baby” — curiosity
“Hide or ”Die” — drama
“Break-In Story” — conflict

Clickability = instant virality.

Social Play (Friends = Free Marketing)

Roblox is a social platform disguised as a gaming platform.

Your game must:

Support many players
Allow friends to compete/cooperate.
️ Have features worth sharing on TikTok

Replayability (Players Must Come Back Tomorrow)

If people finish all the content in 10 minutes?
You lose.Must-have retention design:

Leveling system
Unlockables
Mystery elements
️ Mini-quests
️ “Come back tomorrow to unlock ____.”

Replayability = money.

Step 3: How They Actually Make Money (3 Models)

Revenue streams:

• Skins
• Power-ups
• Game currency

Model 2: Brand Deals

Clients:

• Nike
• SpongeBob

Model 3: “Two-Way Charging” (Jake’s Genius Strategy)

1. Clients pay for consultation.
2. During consulting, they realize they need help.
3. They pay again for execution.

Jake’s quote:

“I don’t pay to acquire clients. I get paid to acquire clients.”

This alone is a million-dollar mindset.

Step 4: The Behind-the-Scenes System — A 45-Step SOP Using Discord

Jake’s project workflow:

• Discord for communication
• CMS for task tracking
• SOP videos for every step
• Quality checklists

Result:

Remote team
Zero confusion
Speed + consistency

Their secret weapon is standardization, not talent.

Counterintuitive Insight: Why Their System Works

Developers LIKE being “replaced.”

Tools like Webflow remove the boring work.

Real entrepreneurs don’t work 996.

Cole’s daily schedule:

• Wakes at 10:59
• Morning meeting from his bed
• Works 4–5 focused hours
• Sunset = friend time

Jake adds:

“When you stop grinding endlessly, you actually become 10x smarter.”

Build your circle through “awkward socializing.”

Every week:

• Find a stranger
• Schedule a chat
• See if you vibe

Not transactional.
Just a connection.

Your network is your multiplier.

The 7-Step Roblox Wealth SOP (Start Today)

1. Choose a platform.

Platforms that attarct continous traffic

2. Find “Novelty + Social Interaction.”

Study the Top 100 games.

3. Build a 2-Week MVP

Done is better than perfect.

4. Test 3 Metrics

Click. Retain. Share.

5. If numbers are good → scale

Add levels, monetization, and upgrades.

6. Find a complementary partner.

50/50 split. Clear roles.

7. Join communities and talk to strangers.

Your next partner is one call away.

Final Plot Twist

Entrepreneurship has always been like this: You win not by working harder, But by testing faster.

And Roblox is still early.

YouTube early.
App Store early.
TikTok early.