Google Ads Keyword Planner: Increase Sales with This Tool

Did you know the Google keyword search tool is almost free? If you are not familiar with “Google Keyword Planner,” you have missed the biggest tool for your marketing. Without analyzing keyword traffic and keyword difficulty, how will you ensure you attract customers? The traffic always comes from various sources, and Google search is the big one. People use Google search tool for different results. If you are targeting customers, you are required to formulate the appropriate keyword strategies for your business. But first, we should learn what is the Google Ads Keyword Planner Tool.

Ads Planner

It is the type of tool that is used to discover the keywords used by people. When businesses use the Ads Planner, they have reasons. They want to promote their products to customers; therefore, search for the accurate keywords for their ads’ placement. Secondly, they want to create content and improve SEO based on the keyword strengths.

Keyword planner search volume

The Google Keyword Planner doesn’t need to be correct all the time. Sometimes keyword planning could fail. But most of the time, Google Keywords tool give you satisfactory results. By analyzing this tool, we are comparing the CPC data with the planner tool. In some cases, you can find that CPC data from the real advertising world does not match with the Keyword Planner tool. When you are discovering the keywords, you will get multiple columns of data in which search volume, 3 months, and Y-T-Y are so much important. The search volume describes the statistic of user search, while 3 months and year-to-year describe the trend in the keyword.

Competition

The competition column always has three categories: low, medium, and high. The low means a minimum number of content is available in the Google search tool. If you are targeting the low competition keyword, the chances of getting ranked on top of Google pages are always high. If you are exploring an unfamiliar category, using the low category is always appreciated. The medium and high categories required further research. The best strategy is to find long-tail keywords or narrow your niche to medium and high keywords. If you are targeting the low competition, then there are some points you must consider:

1. Country: It is very important because it is your direct audience. You can manually change to your target country as well as language.
2. Network: Google Ads tools offer Google search and Google search network partners. The Google search tools always yield the best results, but network partners have poor results.
3. Date: If you are not competing in a volatile market, then choose the past years. If your target keyword has seasonal changes, then change your dates according to your recent and last seasons.

When using Keyword Planner, you also understand that if you are in the early stages of advertising, you are determining the keywords that meet the conditions for your business domain. Initially, you always choose the top bid and adjust your strategy on the actual data until you find the balance that fits your strategy and brings you an ideal return.